30 Jan WINTER FASHION STORE BY JENIFER HAIDER CHOWDHURY

These stunning stores were designed by architect Jenifer Haider Chowdhury. “The first thing that comes to our mind when thinking about the winter season or frosty weather is a warm attire like a furry jacket, a woolen sweater, a blanket, or a thick cloak that makes us feel warm and comfortable. So if a store sell these winter attires , the store should represent a warmish vibe in it’s architectural features to welcome the customers warmly. There is no need to set up a billboard or model’s photo to make this a winter fashion store.”

“So my idea was that the store could have some interesting features on it’s exterior facade like big furry balls or wrapped blanket or woven wool etc. I took some inspiration from nature like a woolly aphid bug’s skin pattern, a moth’s skin pattern, a dandelion’s puffball pattern, black swan’s feather pattern and used those in my prompts to generate the ideas. I tried to create a winter architecture that is easy to build, yet fascinating to watch.”

“I choose the black and white combination because these colors are giving a bold impression and the warm tone light makes the whole environment super cozy.”

curated by ozzie small