02 Jan Louis Vuitton PRE-FALL 2024 MENSWEAR
The collection unfolds as a narrative of energy-conveying garments, transcending continents and embracing the harmonious fusion of diverse influences. Pharrell Williams crafts pieces that become conduits of cultural exchange, connecting wearers to the essence of faraway beaches and vibrant city life.
Against the mesmerizing backdrop of the Avenue of Stars on Victoria Harbour, the Louis Vuitton Pre-Fall 2024 Men’s Collection Show symbolizes the mind-expanding power of travel. The waterfront setting becomes a canvas for the celestial navigation theme, grounding Pharrell Williams’ coastal upbringing in Virginia Beach.
The sailor’s tale unfolds in a dandy silhouette that pays homage to the sailor’s uniform. Navy aesthetics, maritime stripes, and pearl-adorned buttons create a unique language within fashion, with graphics and crests morphing into tattoos of seafarers. The narrative explores the interconnected nature of the world’s waterways and the trade routes shaping global cultures.
Neptune’s influence, embodied by unexpected elements and a latticed LV logo, adds a touch of Roman mythology to the collection. Williams interprets indigo denim, pearls, and washed-black workwear, infusing patterns inspired by floral shirts typical of Hawaii. This nod to Neptune reflects the lakes and fishermen of Virginia, grounding the collection in maritime symbolism.
curated by ozzie small
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