06 Apr Virgil Abloh’s Luxe New Mercedes-Maybach S-Class

Even after his death, Virgil Abloh lives on.

The third and final installment of the late Black designer’s collaboration with Mercedes-Benz has finally been revealed in the form of a new Merc and matching streetwear.

Project Maybach, which was first announced last October, kicked off with, you guessed it, a reimagined Maybach. Abloh worked alongside the marque’s chief design officer, Gorden Wagener, to create a futuristic, battery-powered grand tourer inspired by how one could explore nature within a uniquely luxury context. The show car was finalized shortly before Abloh’s death in November and unveiled in December.

In addition to that singular coupé, the duo penned a new production model based on the 2023 Maybach S-Class S 680. Like its predecessor, the luxury sedan features a two-tone color scheme of beige with black accents, along with the signature Maybach 20-inch wheels and the trademark barred grille. The interior continues the theme with fine beige and black leather adorning the cabin. Elsewhere, you’ll find a 6.0-liter V12 engine good for 604 hp and a personalized user interface that is described as a “more luxurious” variation of the MBUX system.

curated by ozzie small