26 Apr Top 10 Australian Fashion Influencers to Follow in 2025

Australia’s fashion scene in 2025 is a vibrant tapestry woven with innovation, inclusivity, and individuality. From seasoned supermodels to emerging digital mavens, these influencers are not just setting trends—they’re redefining them.Here’s an in-depth look at the top 10 Australian fashion influencers who are captivating audiences and shaping the industry’s future.​

👑 1. Miranda Kerr (@mirandakerr)

• Followers: 14.4 million

• Why She’s Iconic: A global supermodel and founder of KORA Organics, Miranda seamlessly blends high fashion with holistic wellness. Her timeless elegance and entrepreneurial spirit continue to inspire millions worldwide. ​

🌊 2. Natasha Oakley (@tashoakley)

• Followers: 3.6 million

• Why She’s a Beachwear Mogul: Co-founder of Monday Swimwear, Natasha’s sun-kissed aesthetic and body-positive messaging have revolutionized swimwear fashion, making waves both in Australia and internationally. ​Meltwater+4Modash+4Upfluence+4

💄 3. Lily May Mac (@lilymaymac)

• Followers: 3.5 million

• Why She’s a Beauty Muse: With her sultry looks and impeccable style, Lily has become a staple in the Australian fashion influencer scene, captivating audiences with her chic aesthetic and engaging content. ​FeedSpot+5Tagshop+5Best UGC Platform+5StarNgage

🌟 4. Shanina Shaik (@shaninamshaik)

• Followers: 3.5 million

• Why She’s a Runway Star: An international model of Pakistani and Lithuanian descent, Shanina brings diversity and grace to the fashion world, gracing runways and campaigns for top-tier brands. ​ModashStarNgage

🎤 5. Anna Paul (@annapaul)

• Followers: 2.1 million

• Why She’s the People’s Influencer: Known for her candid lifestyle content and relatable fashion choices, Anna has cultivated a loyal following, making her one of Australia’s most engaging influencers. ​StarNgage

🌿 6. Nicole Warne (@nicolewarne)

• Followers: 2.3 million

• Why She’s a Digital Pioneer: As the founder of the fashion blog ‘Gary Pepper Girl,’ Nicole’s sophisticated style and digital influence have earned her global recognition, blending fashion with storytelling. ​

🌍 7. Adut Akech Bior (@adutakech)

• Followers: 1.8 million

• Why She’s a Trailblazer: A South Sudanese-Australian model, Adut has become a symbol of diversity and excellence in fashion, gracing international runways and campaigns with her striking presence. ​Tagshop+1FeedSpot+1StarNgage

🎨 8. Maxine Wylde (@maxinewylde)

• Followers: 450K+

• Why She’s a Color Enthusiast: Maxine is celebrated for her vibrant and daring fashion choices, inspiring followers to embrace bold styles and color palettes in their wardrobes. ​StarNgage

💼 9. Jane Lu (@thelazyceo)

• Followers: 400K+

• Why She’s a Fashion Entrepreneur: Founder of ShowPo, Jane combines business acumen with fashion insights, sharing her journey and style tips while engaging audiences with her relatable content. ​

🎭 10. Brittney Saunders (@brittney_saunders)

• Followers: [Data Not Specified]

• Why She’s a Style Chameleon: Founder of Fayt the Label, Brittney’s playful approach to fashion, exemplified by her Bunnings-inspired Coachella attire, showcases her ability to blend humor with high style, captivating audiences worldwide. ​

These influencers are not just fashion icons; they’re cultural catalysts, each bringing unique perspectives and styles to their audiences. Their influence extends beyond clothing, shaping conversations around identity, entrepreneurship, and creativity in the fashion industry.​

WRITTEN & CURATED BY OZZIE SMALL