Benefits of QR Codes for Musicians and Artists

Benefits of QR Codes for Musicians and Artists

Using QR codes for music and art is a fun way to share a lot of detailed information that is neatly designed in one small space. They cater to any musical and artistic field and demographic with their wide variety of uses for any occasion. Use your artistic skills to create a QR code for your digital marketing campaign, educate your fans, make long-term connections with others in your industry, and expand your fanbase.  Check out why QR codes benefit the music and art industries and why they are a fantastic, cost-efficient, and eco-friendly addition to showing off and sharing your work.

1. It caters to any demographic

QR codes can be used anywhere from an upscale gallery opening to a corner bar with live music. Anyone with a smartphone can scan a QR code for any type of information shared in a number of venues and events.

2. It is more convenient than carrying printed materials at events

Reduce the number of printed materials at concerts, shows, and art galleries by printing QR codes on posters, windows, displays, and T-shirts. It’s more convenient than carrying around thousands of flyers that get thrown on the ground and clog up gutters outside of music venues and clutter up bars. This eco-friendly option is also cost-saving, as the printed materials are reduced.

3. It can be changed at any time

If you need to update the schedule for a live event, add more content to landing pages, and contribute more information about your art, you can do so as much as necessary with dynamic QR codes. Unlike static codes, they can be changed at any time. The physical code will stay the same. If there is an error you can correct it quickly without making another code.

4. It gives detailed descriptions, neatly

Printing a QR code on a wall next to an art piece is a neat way to share detailed information about the art, the materials used, the history behind the piece, and whom to contact regarding a purchase. More comprehensive descriptions can be given on a landing page than can be placed on a wall where people are normally standing in front of it, to see the art. QR codes are also compact and can have a very unique and outstanding design to attract more attention.

5. It’s traceable

If you want to track the authenticity of an art piece, adding a URL QR codethat is linked to tracing information is a way to incorporate a value-added security feature against theft and counterfeiting, for the artist and for the buyer.

Applications of QR Codes for Musicians and Artists

1. Print QR codes on concert tickets for authenticity

QR codes printed on concert tickets are for the benefit of staff and fans alike at concerts and festivals so they can be sure that they haven’t bought fake tickets.

2. Make a QR code business card or postcards for samples of work

There is much more information that can be stored on a landing page connected to a QR code than can fit on a business card. Print QR codes on business cards and postcards for showing off pieces of artwork, sending fans to YouTube channels with music videos, and directing them to your website and social media pages for more information and samples of your work.

3. Grow your connections by putting QR codes for social media, up at shows

In darker venues, use a projector during your show to put a QR code for social media up in a visible place with a clear call-to-action for people to scan. Or in well-lit areas, use a printed QR code on a window or poster. Design an interesting code with your artistic skills, with a message telling your fans to follow you.

4. Share exclusive AR experiences

Place a QR code on any eye-catching location to show off art exhibitions, live music sessions, interviews, and stories about how your work was made, and any other experiences you would like to share so fans can get to know you and your work better.

5. Make QR codes for concert-goers

Create a QR code for music with a special gift for fans who came to support you at your live show. Offer a free music download with a QR code on their purchased ticket or at the show on a visible surface like on stage, so it isn’t blocked by people standing in front of it. QR codes for music can even be shared amongst people scanning to their friends.

How to Create a QR Code for Musicians and Artists

Creating QR codes with Supercode is easy and takes seconds. Here is a quick guide on how to create a QR code for musicians and artists.

1. Choose the right type of QR code. Here are some of our suggestions:

  • URL QR Codes – perfect for sharing website content or sending fans to stories, interviews, and AR experiences.
  • Social Media QR Codes – ideal for musicians and artists wanting to connect with fans in the long run and expand their fanbase.
  • Email QR Codes – great for customer service emails about showtimes and art galleries for later purchases.
  • vCard QR Codes – the easiest way for sharing contact information for designers, artists, and new musicians.
  • Plain QR Codes – share free music downloads to promote samples of your work to new listeners. These codes are static and cannot be changed.
  • Bulk QR Codes – great for one-off scans for concert and event tickets and check-ins.
  • Image QR Codes – perfect for showing off artwork or photos from the last concert.

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.

3. Modify the design

Create the design of the QR code to match your branding guidelines and make your code attractive for viewers and listeners. Feel free to include your logo or branded elements, as well as use your colors and fonts.

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.

 

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.

6. Print the code

Place codes on clothes, gallery walls, stages at concerts, business cards, and postcards.

7. Track analytics

Go to the Analytics dashboard to see how your codes are performing, who scans them, how often people interact with your codes and where the scans are coming from. QR code tracking is automatic with dynamic codes.

Best Practices of Using QR Codes for Musicians and Artists

1. Payment and branding for your work

Talented artist P-Boy has put a QR code for payment in Bitcoins for donations on his remarkable street art. Now passersby that enjoy his public contributions can give something back. This innovative idea has earned him over $1000 (approximately .11 BTC) so far. QR codes for this type of payment are a measurable way to track income from the source.

2. Use the QR code itself as art

Felipe Pantone painted the largest QR code mural in the world as an attempt to break a Guinness World Record. The Spanish artist used 403 Montana spray cans to finish the mural in Hasselt, Belgium.

3. Put all of your social media codes in one visible place to grab followers’ attention

The acoustic band, Bavard, from Leigh on Sea, has put all of their QR codes in one place on their website to automatically connect to any of their social media sites, and their YouTube channel for extended videos. They also have included clear social media platform logos in the center of their codes so fans know which sites they are connecting to before they scan. With Supercode’s QR codes for social media, link various social media sites to one QR code for the customers’ choosing, or make separate codes for each, like Bavard.

4. Place QR codes on tickets of concerts and music festivals for more information

Vans Warped Tour placed QR codes on the back of their tickets to share information before, during, and after the music festival. This is a great use of dynamic QR codes which can be changed as often as needed! These messages were exclusive only for those who purchased tickets to the Warped Tour and scanned the QR codes. It’s a phenomenal way to get information out to tens of thousands of people without printing extra materials and wasting time.

5. Share lyrics to songs

Design a creative QR code for music with your band logo and share song lyrics. Mojim.com has QR codes for music directing fans to various bands’ lyrics. Make a QR code for a URL that goes straight to the song lyrics on a mobile-optimized page.

curated by ozzie small

 

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