https://youtu.be/1Rc7WRob02M?si=fzH-EosZpU8e8-y5 A music website is one of the most effective marketing tools an artist can have to support their career. But if you’re just starting out as a musician, it’s hard to know what exactly to put on your website, or how to use its full...
Nigeria-based music executive Osagie Osarenz, Director of African Operations It all started when Osagie Osarenz quit her job. In 2008, Osarenz, now the Director of African Operations at artist and label services company ONErpm, was working in TV under the guidance of media mogul Mo Abudu as...
Using QR codes for music and art is a fun way to share a lot of detailed information that is neatly designed in one small space. They cater to any musical and artistic field and demographic with their wide variety of uses for any occasion....
In the vast digital jungle, where information roams wild and free, most of us rely on the trusty search engine compass to guide our way. Think about it: every day, countless people embark on online quests, typing away in search of… well, something. And guess...
So, you’ve poured your heart into crafting that perfect track, and it’s now out there for the world to hear. Yet, the echoes coming back aren’t as resounding as you’d hoped. No need to worry—there’s a key to unlocking every door, and in the music...
Playing at a music festival is one of the surest ways to grow your fan base and gain the attention of industry tastemakers. Earning a coveted slot on a festival lineup is a key indicator that you’re not only an extremely talented musician, but that...
A Lesson In Building Community & Super Fans (AKA Love Letter To Rob Gordon & What Are Records?) When you understand the value of community and connectivity and harness it to grow, you will have a sustainable career. What Rob understood was: Observing and staying in constant...
“I want to be a musician but where do I start?” I bet this is the question you are asking yourself right now! Welcome to the club, my friend! A lot of people are still waiting in line wondering how to get into the music...
In the modern music industry, it’s getting easier to release your music and build a music career without the backing of a record label. There are more independent artists than ever before breaking into the mainstream without the support of a label. Digital music distribution, streaming...
Bollywood's leading man Shah Rukh Khan, aka SRK, is a beloved figure in India's most popular music genre — despite the fact that he's not actually singing. Just in time for his newest film, Dunki, here's a deep dive into the SRK effect. If you’ve ever...