21 Apr Top Fashion Influencers in the Philippines (2025 Edition)

The Philippine fashion scene is thriving in 2025, thanks to a vibrant mix of celebrity style icons, digital creators, and Gen Z influencers redefining modern fashion. Here are the top fashion influencers in the Philippines to follow this year:

⭐ 1. Heart Evangelista (@iamhearte)

Keywords: Heart Evangelista 2025, Filipino fashion influencer, Paris Fashion Week PH
A global fashion darling and actress, Heart Evangelista remains a powerhouse in the fashion world. From front-row appearances at Paris Fashion Week to collaborations with luxury brands, she’s one of the most influential Filipina fashion personalities today. Her polished Instagram aesthetic continues to inspire millions across Asia and beyond.

👠 2. Pia Wurtzbach (@piawurtzbach)

Keywords: Pia Wurtzbach fashion 2025, Filipino beauty queen style, Global Fashion Influencer
Former Miss Universe turned fashion tastemaker, Pia Wurtzbach is a red carpet regular and beauty campaign muse. She was named Global Fashion Influencer of the Year in 2024 and made history as the first Filipina to walk the runway for L’Oréal in Paris. Her style is bold, glamorous, and unapologetically elegant.

🎬 3. Anne Curtis (@annecurtissmith)

Keywords: Anne Curtis style 2025, Philippines fashion icon, celebrity fashion influencer
With over 57 million followers on Instagram, Anne Curtis is a true multi-hyphenate. Her fashion-forward looks, both street-style and couture, make her a go-to inspiration for everyday Filipinas seeking effortlessly chic wardrobe ideas.

💄 4. Bella Racelis (@thatsbella)

Keywords: Bella Racelis fashion blogger, Gen Z Filipino influencer, Vogue PH 2024
A digital content creator and YouTube personality, Bella Racelis is a leading voice among Gen Z influencers. She made waves after her Vogue Philippines cover and continues to partner with top fashion and beauty brands in 2025.

📷 5. Ry Velasco (@ryvelasco)

Keywords: Ry Velasco fashion, Filipino fashion YouTuber, Philippine TikTok style
Known for her trendy vlogs and effortless street style, Ry Velasco is a fashion favorite among younger Filipino audiences. Her down-to-earth vibe paired with savvy styling has earned her a loyal fanbase and growing influence in the fashion content space.

👗 6. Fyang Smith (@sofiaasmithh6_)

Keywords: Fyang Smith PBB, Filipino TikTok fashion, emerging fashion influencer
After winning Pinoy Big Brother 11, Fyang Smith’s popularity exploded. Now a fashion-forward content creator, she’s known for colorful styling, aesthetic hauls, and a social media presence that resonates with the next-gen fashion crowd.

🌍 7. Geena Rocero (@geenarocero)

Keywords: Geena Rocero model, Filipina transgender influencer, LGBTQ fashion advocate
International model and LGBTQ+ advocate, Geena Rocero brings representation and elegance to every fashion moment. Recognized globally, including as a Glamour Woman of the Year, her influence spans both style and social change.

💅 8. Manila Luzon (@manilaluzon)

Keywords: Manila Luzon drag fashion, Filipino drag queen influencer, Drag Den PH
A force in global drag and fashion, Manila Luzon combines high-glam looks with Filipino heritage. As host of Drag Den Philippines, she’s at the forefront of pushing Pinoy drag and fashion artistry into the global spotlight.

✨ Final Thoughts

These top fashion influencers in the Philippines are shaping the country’s style narrative on both local and international stages. Whether through couture collaborations or TikTok trendsetting, they’re redefining what it means to be fashion-forward in 2025.

written and curated by ozzie small